The Internet has already had a major impact on the fast moving consumer goods (FMCG) consumer retailing, the larger bandwidth and penetration will increase this - so long as the back end delivery experience can match what the customer gets today.
The emerging technologies will impact business across the entire supply chain, from procurement to end customer. We see 4 major high impact shifts:
- Using bigger bandwidth media and Social networks in the marketing, prospecting, selling and customer support areas in any enterprise - this will have a najor impact on advertising approaches.
- Feedback loops and predictive analytics internally to better target, prioritise and manage customer sales, support processes, and churn.
- Move from internal IT to webservice based IT (webservices are the endgame for outsourcing.)
- Increasing use of multi-device approaches to customers.
Our experience in the sector (see Projects section for further details):
- Strategy and go to market plan for an innovative global food retailer startup, using brand based marketing to subsidise phone topups in retail stores.
- Helped major mobile phone retail operation to rationalise outsourced support services for its retail stores.
