Broadstuff Blog- The Evolution of Online Psychology May 17, 2013
- Applying Social Media to Business May 9, 2013
- All you need to know about Apple in 3 easy steps. April 23, 2013
- Broadsight Hierachy of Internet Needs April 21, 2013
- Bandwidth for All April 21, 2013
- Toxic News....and Social Media too? April 19, 2013
- The Friendship Paradox, a (Power) Law of Nature April 17, 2013
- Bitcoin and South Sea Bubbleography April 11, 2013
- Bitcoin Crashes - Again. 3 things you need to know about Bitcoin April 10, 2013
- R.I.P or Rip 'er to Shreds? Twitter Sentiment on Margaret Thatcher April 9, 2013
Latest News
Alan Patrick was featured in Observer article on Groupon prospects on Sunday 2 December 2012
Groupon – from dot com star to just another coupon business…
Excerpt:
The company isn’t going anywhere: it has over $1bn in cash and makes a profit. But, says Alan Patrick, co-founder of tech consultancy Broadsight, it’s pretty clear to everyone now that Groupon is not the new Google. The company was the first to float in the new wave of social media firms and attracted an outlandish valuation as a result, says Patrick, “but really it never was a social media company. It’s a coupon business, which is a perfectly respectable business – but not one worth $13bn.”
He adds: “Real-world coupon businesses are not high-value businesses. Putting Groupon online doesn’t make it one. It has to source deals, sell the benefits, write copy for coupons etc, for huge numbers of small-player deal providers.”