broadsight.com

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” a panel of interactive TV
experts–Steve Borelli, VP of marketing and business development at
Integra5; industry analyst, Leslie Ellis (author of the popular
Multichannel News column, “Translation Please“); Will Kreth, director


of product management for interactive TV at Time Warner Cable; Alex
Libkind, founder and COO of Zodiac Interactive; Mike Malcy, VP of
marketing and business development at Vidiom Systems; and Gary
Sohmers, chairman and president of Interactive Meet and Greet
Entertainment (IMAGE)–review the 2008 NCTA Cable Show which
took place earlier this week in New

Topics discussed include the very well-attended tru2way Developers
Conference that immediately preceded the show; what the cable
operators were saying about their plans to support the ETV and
tru2way standards; noteworthy interactive TV applications on the show
floor; the emerging popularity of social-networking ITV applications;
what should have been discussed and showcased at the show, but
wasn’t; and much, much more.

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” Richard Baker, EVP of sales
and marketing at UK-based interactive TV software provider, ANT
(note: Baker, who joined the company earlier this year, was previously
general manager of technology products and services for the EMEA
region at RealNetworks), discusses the company’s new multiplatform
application development strategy, its experimental Twitter ITV application,
its new proof-of-concept EPG application which displays up to 45 channels
on a single screen, the importance of developing hybrid solutions
(e.g. DTT and IPTV), and much more.

In this recorded episode of [itvt]’s talk radio show, “The TV of
Tomorrow Show with Tracy Swedlow,” Silicon Valley pundit and
author, Andrew Keen (”The Cult of the Amateur“), discusses his

skeptical take on user-generated content and other participatory media,
why he is not a fan of the Creative Commons movement, his views on
the economics of broadband video, and more.

The second annual tru2way Developers Conference will be held in
New Orleans on Saturday, May 17th and Sunday, May 18th, just prior
to the NCTA Cable Show.

–Also Signs Deal with Gannett
–Company Offers Interactive Web Broadcasting Platform

–Signs Deals with Bebo, Meebo, RockYou, Slide, Veoh, Gruner + Jahr
–Helps Power Showtime’s 2008 Primetime Emmys Campaign

–Company Launches New Version of Playin’TV on New Zealand’s Sky TV
–Forms ITV Poker Partnership with Bluff Magazine

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Tim Wahlers, founder and CEO of Vidiom Systems, the company's VP marketing, Mike Malcy, its VP of engineering services, Walden Miller, and its VP of strategic initiatives, David Housman, discuss their work with the cable industry on tru2way/OCAP, describe some of the interactive TV projects they are currently engaged in, provide an overview of Vidiom's OCAP testing services, and offer a preview of the upcoming second annual tru2way Developers Conference. (Note: the conference--which is produced by the NCTA and CableLabs, and sponsored by Vidiom--will be held in New Orleans on Saturday, May 17th and Sunday, May 18th, just prior to the NCTA Cable Show. Areas of discussion will include programming, platforms, consumer electronics, application development, and retail opportunities, and the event will also feature hands-on workshops. Confirmed keynote speakers include CableLabs president and CEO, Richard Green, and Panasonic CTO, Paul Liao; other speakers and panelists include John Collins of Time Warner Cable, Mark DePietro of Motorola, Anne Dirkse of Vidiom, John Hashimoto of the Weather Channel, Sherisse Hawkins of Time Warner Cable, David Housman of Vidiom, Chet Kanojia of Navic, Mike LaJoie of Time Warner Cable, Arthur Orduna of Advance/Newhouse, Sam Pemberton of Softel, David Preisman of Showtime, Gary Schanman of Comcast, Jeff Seebeck of Cisco, Bill Sheppard of Sun, Gary Sohmers of IMAGE, Tim Spencer of Sigma Systems, So Vang of CableLabs, and Andrew Ward of Comcast Spotlight. Detailed information on the conference's speakers and sessions can be found at: http://2008.thecableshow.com/Attending/tru2waySchedule.aspx)

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,”


Marcelino Ford-Livene and David Jensen, co-governors of the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG), and Geoff Katz, chairman of the IMPG’s Primetime Emmy Awards Working Group, discuss the Academy’s newly issued call for entries for the 2007-2008 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media (note: the Awards will recognize excellence in two areas of competition this year: Fiction and Non-Fiction).

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Magnus Eriksson, chief development manager, and Christian Bjorkman, director of special projects at Mindark, the company behind the virtual world, Entropia Universe, discuss the interactive enhancements the company created for the Swedish television drama, “The Truth about Marika.” Viewers of the show–which was recently awarded the Emmy for Best Interactive TV Service by the International Academy of Television Arts & Sciences–could participate by searching for clues within Entropia Universe that allowed them to solve a show-related mystery. In addition, they could interact within the virtual world with avatars of the show’s main characters. Eriksson and Bjorkman also provide an in- depth overview of Entropia Universe: among other things, the virtual world has a “real cash economy,” whose currency is pegged to the US dollar (at a rate of 10-1), and which allows participants to earn money.

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Cathy Hetzel, president of the Advanced Media Information division at business-intelligence company, Rentrak, and her colleague, Dustin Encelewski, the company’s director of technological business development, discuss recent developments with its OnDemand Essentials offering–a Web-based ASP service which measures and reports anonymous, aggregate VOD usage data, such as viewership volumes and trends, and which is intended to provide cable operators, content providers and advertisers with customizable reports designed to help them better understand viewers’ VOD content preferences. They also discuss Rentrak’s relationship with the cable industry, cast light on the company’s future plans for its Essentials product line, discuss its competitors, and provide some interesting statistics about VOD usage that the company has gleaned over the past few months.

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," AirPlay chairman and CEO, Morgan Guenther, talks about his company's new deal with Sony Pictures Television to provide multiplayer play-along mobile gaming for the popular game show, "Jeopardy!"; about some of the other new projects the company will be undertaking this year; about its business model and its plans to scale its business; about his experiences at TiVo (where he served as president from 2001-2003); and more.

To listen to the show, click: here.

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Phil Bender, CableLabs' project director for OpenCable, and Roger Brinkley, community leader for the Mobile & Embedded Community at Sun Microsystems, provide an in-depth update on the latest developments in OpenCable/OCAP/tru2way; discuss the "OpenCable Project" that recently launched on Java.net; provide a preview of CableLabs' CableNET showcase at the upcoming NCTA Cable Show; and more.

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Gary Sohmers, president and chairman of Interactive Meet and Greet Entertainment (IMAGE), discusses his company's flagship Video Queue technology, which allows TV viewers to have face-to-face encounters with celebrities. (Note: Sohmers will probably be familiar to [itvt] readers who are also PBS viewers: he is a regular guest on the popular program, "Antiques Roadshow," where he appraises toys, collectibles and memorabilia.)


To listen to the show, click: here.

–The Interactive TV Month in Review

-A Letter from the Editors and Staff of [itvt]
-Schedule and Speakers for Day 1
-Schedule and Speakers for Day 2