[itvt]

--9x9 Launches Personalizable Interactive Program Guide for Connected TV's --International Version of BBC iPlayer to Launch This Year, Cost Less than $10 per Month --BCM Appoints CFO, VP of Engineering

--Canoe Launches Facebook Fan Page --Coincident TV Powers Interactivity for ValleyGirl.tv --Report: DirecTV to Launch Premium VOD Service in Late June

--Discovery Launches Social TV-Enabled Companion iPad App for Discovery Channel Programming --DVB Project Approves GEM v1.3, Incorporating Support for OTT TV and Hybrid Broadcast/Broadband --FremantleMedia's Screenpop Launches Interactive Soccer Predictions Show on Facebook

--GoldRun's Augmented Reality Platform Powers "Catch A Con" Promotion for New A&E Series --HBO Significantly Expands Programming Line-Up of its HBO Go "TV Everywhere" Service --IAB, ANA, 4A's Team on Cross-Platform Digital Media Measurement Initiative

--Irdeto Launches ActiveCloak for Media --Houston TV Station, KHOU, Launches Connected-TV Widget --Minerva Networks Powers Advanced TV Services for City of Salisbury, NC

--US Justice Department Launches Antitrust Investigation of MPEG LA --Nintendo to Offer Netflix on its 3DS Portable 3D Games Console --Rovi Launches TotalGuide xD Solution for Cable Ops Looking to Extend Service to Mobile Screens --Rovi to Power Interactive TV Advertising Campaign for Toyota

--Content and Feature Line-Up Unveiled for this Year's March Madness on Demand --YuMe Hires Six Ex-Transpera Executives to Lead its Mobile Advertising Efforts --ZillionTV Files for Bankruptcy

This edition of the column sees Hurst discussing emerging trends in multiplatform, participatory content with Amber J. Lawson, head of video programming at AOL. Among other things, Lawson talks about the kinds of video programming that AOL is currently most interested in, how participatory content is improving in quality, and how it is proving effective at engaging consumers.

--Accedo Broadband Tapped to Develop Facebook and Twitter Apps for LG Electronics' Connected TV's --Alticast Partners with S&T to Demo Delivery of Social RFI Campaigns to EBIF Set-Tops --ANT Galio Integrated with Sunplus's New System-on-a-Chip (SoC) Solutions

--Boxee Raises Another $16.5 Million --Brightcove Powers Online Video for Canada's Astral Radio --Clearleap Teams with Set-Top Maker, Pace, on IP-Based VOD Solution for Cable Operators

--Comcast Launches Android Version of its Xfinity TV App --DirecTV Releases its iPad App --Disney/ABC Multiscreen Interactive Oscars Offerings Generate 3 Million+ Views --Ensequence Named One of NYC's "Hottest Companies"; Relaunches its Web Site --IMPALA Hails Inclusion of MHEG as Part of Asian DVB-T2 Transmission Trial

--itaas Showcases Tablet-Based Navigation App at CableLabs Winter Conference --NDS Powers Hybrid VOD Service for Germany's Kabel BW --Ooyala Launches Video Publishing Tools for iOS Devices, New Cross-Device Analytics

--Interactive TV Games Company, PlayJam, Partners with ConTV to Target German Connected-TV Space --Portugal Telecom's MEO Platform Deploys Visiware's Playin'TV Interactive TV Games Portal --Rovi Launches AllRovi.com, Acquires SideReel.com

--SeaChange Tapped by Armstrong for VOD Architecture Upgrade --SeaChange-Affiliated ODD in VOD Deal with EWE Tel; SeaChange Announces Summit Speakers --Shazam Appoints MTV Co-Founder to its Board as Part of its Push into Interactive TV --TiVo Releases Q4 Financial Results and Subscriber Totals

--Spot411's TVplus Wins CableLabs Innovation Showcase --Verizon in "TV Everywhere" Partnership with MTV Networks --Virgin Media Provides Usage Figures for its VOD Service

--Also Unveils EBIF User Agent and Platform Server for Motorola Set-Tops

--Viewers to Select Ending for "American Idol" Judge Jennifer Lopez's New Music Video