London, 12th March 2007. Alan Patrick of Broadsight has collaborated with Chris Barraclough of STL Partners Limited to produce a major 150 page report on 'Telcos’ Role in the Advertising Value Chain' which is out this week. The report’s key differentiator: it is strategic and explores WHAT needs to be done by operators and other value chain players to grow the advertising opportunity into a sizeable market.
One of our first 3 clients noted that it was "exactly the level and depth we hoped for" and that it would "inspire us in our work building up an advertising platform"
To buy, email me at alan dot patrick at broadsight dot com, Chris at chris dot barraclough at stlpartners dot com or give him a call at + 44 (0) 20 7871 0739
About Broadsight. Broadsight is a UK based company focused on providing commercial and technical consultancy in the Web 2.0 Media space. Its partners have an extensive track record in broadcasting, Internet and mobile industries. Broadsight specialises in the creation of new business opportunities in the emerging Broadband world. Looking to interact with customers and stakeholders alike, Broadsight are committed to building an open knowledge base, enabling its partners and associates to access a Social Network of information and data and operate in a truly collegiate manner. For more information about Broadsight, go to broadsight.com/contact